About
A highly accomplished business leader with extensive experience driving technology-driven solutions and strategic growth for African businesses. Proven expertise in developing and executing cross-functional strategies across marketing, business development, and innovation. Adept at identifying market trends, optimizing operations, and leading high-performing teams to deliver impactful, measurable results, including generating over $6M in payment volume and fostering entrepreneurial ventures.
Work
Lagos, Lagos State, Nigeria
→
Summary
Provides mentorship and leadership to university students across Nigeria and Africa, focusing on skill development and career readiness programs.
Highlights
Designed and implemented 'Growth Camp,' a virtual summer skill training program for university students across multiple campuses in Nigeria and Ghana, maximizing holiday season productivity.
Facilitated virtual training sessions on Technology (Innovation & AI business applications), The Business of Fashion, and Media & Entertainment, leveraging industry leaders to enhance student skills.
Lagos, Lagos State, Nigeria
→
Summary
As Managing Director & COO, led Mercurie's strategic direction and operations, successfully navigating market needs and adapting offerings to empower African businesses with technology solutions.
Highlights
Spearheaded the development and launch of AdPay.ng, a revolutionary payment platform that processed over $6M in payment volume from 2,000+ businesses, enabling seamless local currency payments for global software services.
Directed strategic pivots and product discontinuations (Digital Starter Kit, MercurieMart) based on market insights, demonstrating agile product development and adaptive business model innovation.
Generated critical early-stage funding by operating a software development shop and digital marketing agency ('Hustle Season'), ensuring financial sustainability during initial product development phases.
Designed and optimized operational frameworks, including customer support, customer success, and human resource management, to support business growth and revenue generation across diverse ventures.
Lagos, Lagos State, Nigeria
→
Summary
Led strategy outcomes, guiding clients, creative talents, and digital teams in making data-driven marketing and communication decisions for major brands.
Highlights
Spearheaded the brand renovation and re-launch campaigns for Smoov Chapman, collaborating with the Marketing Director to redefine brand essence and identity.
Directed the development of Fidelity Bank's annual brand plan and repositioning strategy, working closely with senior leadership to enhance market position.
Developed and delivered account planning training sessions, enhancing the strategic capabilities of agency talents.
Provided strategic guidance for a diverse portfolio of clients including Fidelity Bank, Uber, Total Nigeria, Hero Lager Beer, Smoov Chapman, Vodacom Business Nigeria, MainOne, and Power Oil.
Lagos, Lagos State, Nigeria
→
Summary
Led and mentored the strategy team to design effective marketing solutions and provide thought leadership for creative and client outcomes.
Highlights
Groomed and led the strategy team to design effective marketing solutions, providing thought leadership that stimulated creative and effective outcomes for clients and internal creative teams.
Lagos, Lagos State, Nigeria
→
Summary
Drove brand development and communication through deep consumer insights, executing research and data gathering to inform agency creative solutions.
Highlights
Executed comprehensive consumer and market research, gathering and clarifying deep insights that consistently informed and drove the agency's creative solutions.
Led a strategic initiative to reimagine the pension proposition for millennials, conducting in-depth research and analysis to develop a compelling, resonant value proposition.
Applied strategic efforts for major brands including Rolls-Royce, Gionee, Skye Bank, Chi Limited, Bosch, FMN, Raumplus Nigeria Limited, NECA, Legend, and Squadron Blended Dark Rum.
Lagos, Lagos State, Nigeria
→
Summary
Managed key accounts for prominent clients including The Shell Petroleum Development Company of Nigeria, Aero Contractors, and Intercontinental Distillers Limited.
Highlights
Managed key client accounts including The Shell Petroleum Development Company of Nigeria, Aero Contractors, and Intercontinental Distillers Limited (Bull Gin & Bull Rum brands), ensuring effective service delivery and client satisfaction.
Volunteer
The Edge Academy; A subsidiary of the Edge Networks
|Marketing Executive/Project Manager
→
Summary
Provided comprehensive logistics support for training events and executed online & offline marketing efforts.
Highlights
Provided comprehensive logistics support for training events and executed online & offline marketing efforts, contributing to successful program delivery.
Niche Foundation
|Ambassador to Bauchi State
→
Summary
Recruited and led a team to develop leadership modules for a prefectural training program at secondary schools.
Highlights
Recruited and led a team of Youth Corp Members to develop and implement leadership modules for a prefectural training program across three (3) Secondary schools.
Youth Development Discussion Forum (YDDF), Covenant University Chapter, Niche Foundation
|Publicity Representative
→
Summary
Led publicity efforts for the organization and its events, including an innovative engagement campaign.
Highlights
Led publicity efforts for the organization and its events, executing an innovative engagement campaign called the 'WallBlog' to foster student opinion and engagement.
Awards
Most Outstanding Employee
Awarded By
Fuel Communications Limited
Recognized for exceptional performance and significant contributions within Fuel Communications Limited.
Skills
Business Strategy & Development
Strategic Planning, Business Innovation, Market Trend Analysis, Go-to-Market Strategy, Product Development, E-commerce, SaaS Solutions, Market Entry, Strategic Pivoting.
Leadership & Management
Team Leadership, Operations Management, Cross-functional Collaboration, Talent Development, Mentorship, Project Management, Human Resource Management, Client Management, Stakeholder Engagement.
Marketing & Communications
Marketing Strategy, Brand Development, Digital Marketing, Integrated Marketing Campaigns, Consumer Insights, Market Research, Communication Strategy, Publicity, Content Strategy.
Financial & Operational Management
Revenue Generation, Financial Sustainability, Cost Optimization, Operational Efficiency, Customer Support, Customer Success.
Technology & Innovation
Technology Solutions, AI Business Applications, Digital Transformation, Software Services, Payment Platforms, Scalability, Google Ads Integration.
Entrepreneurship
Venture Creation, Startup Funding, Business Model Adaptation, Market Validation, Agile Product Development.